Professional Sales Training ? Get Out of Your Comfort Zone | Sales ...

Professional Sales Training ? Can Get You Out of Your Comfort Zone

3 Tips for updating your sales training and finding new markets

Sometimes the key to increasing your sales, especially if you are already fairly successful, is finding new markets. By new markets, I don???t necessarily mean entirely new markets. Sometimes yes??? but sometimes a product or service has a very specific market. I???m not going to change that, or wiggle my nose and create one for you. I just want to suggest that the right sales training course can help you look outside your comfort zone and find as many possibilities as you can.

Where can I sell more of my products and services?
Ask yourself this question every day. This part of the equation can be tricky, because sometimes it???s hard to see beyond what we know and try to find a ???new?? place to sell.

Everyone has a comfort zone. When I started selling our mortgage services there were certain kinds of clients I had a preference for. Maybe that was because I had great success with them. There were also other types of clients who I avoided??? and that was a mistake.

It???s very easy to niche yourself. This can be good in the right market or situation, but it can also limit your possibilities.

You need to be a role player. Take the time to write down on paper all of your possible markets you can sell to. Then take on the role of someone who sells successfully to each market and see what new opportunities these new perspectives open up for you. Wear different hats, be a chameleon, take on different roles and you just might end up doubling your sales in the coming year and think what that would do for your lifestyle.

ALWAYS capitalize on your strengths. I don???t want you to stop selling to your key market. What I want you to do is add on something you are unfamiliar with and try to become an expert in that market also.

Learn to take notes and then act on them.
This one is simple. Buy a digital voice recorder and use it everyday to record your thoughts and brainstorms.

I like the voice recorder because you don???t have to stop to use it. You can be driving along, have an idea or see a potential business opportunity, and simply record it on your way. Revisit it later and make sure to follow up.

In sales, we all know that one guy who kicks our butts on a regular basis. The guy I knew made about twice as much as the rest of us. His biggest tip and best advice was to buy and use a digital recorder each and every day. You slip it in your pocket and pull it out when you need to record a new sales approach, etc. Many of us in sales listen to sales training courses in our cars and the digital recorder makes it easy to record a thought or a special sales technique so you can revisit it later. My biggest lesson learned was to ACT ON IT? don???t just record but act on your thoughts and ideas as soon as possible. You have to implement them if you want to benefit from them.

Can you expand your product or service offering?
Do you sell to individuals? Small businesses? Big Businesses? That???s great. Could you also sell to one of the other categories?

Most of the time, we label what we do: residential, commercial, small business, large corporations, etc. In most jobs I???ve had, however, we were not strictly bound by those labels.

- Did you sell to a big business? Well, do they buy from or sell to small businesses? Can those businesses use your product? Referral opportunity.

- Did you sell to a small business? Can you sell to an individual? Depending on your product, you may be able to sell the owner or employees as well.

- Did you sell to an individual? Where do they work? Can you sell to their business?

These are just a few simple examples of how to expand your markets and find new opportunities. Sometimes the answer is sitting in front of us. The reason I???m such a big fan of lifelong sales training is I???ve seen the effect it has had on my work and my success in sales. I know for a fact that the right course can give you new perspectives, new strategies and new tactics to put the excitement back into your daily sales routine.

Troy Jones is the owner of http://www.MagneticSalesTraining.com and is currently working as a salesman in the competitive mortgage industry. The site reviews sales training offerings available on the Web and offers other sales related resources.

Source: http://www.cantonscore.org/professional-sales-training-get-out-of-your-comfort-zone.htm

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