A New Era For Social Interest Sites: Twitter, Tumblr And Pinterest Go Big In 2011

One of the most interesting trends in comScore's 2011 social networking report is the new growth of social sites that cater to users' interests, rather than their real-life social graphs. In particular, according to comScore data, microblogging platforms Twitter and Tumblr have had break-out years, and they've been joined by new online pinboard site Pinterest. But all this growth doesn't seem to be coming at the expense of Facebook. That site's traffic growth has only appeared to slow (but not fall) in places where it is running out of new users to add. The site that has been taking a beating is MySpace. It may be that users who previously used that site to express themselves and follow the celebrities they care about are now doing the same thing across these other sites.

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